Posts Tagged ‘little mosque on the prairie’

The Unexplainable Appeal of the NBC Show “Outsourced”

February 27, 2011

Have you ever seen it? It’s still in its first season, and (from what I can tell) it’s doing pretty well via ratings.

The premise: a cute American white guy (totally devoid of personality, though in an endearing way) moves to Mumbai, India in order to to oversee his company’s outsourced call center. The ensuing culture clashes, amplified by an Indian office staff chock full of crazies, make for a reasonably funny sitcom script.

The show is rife—RIFE—with generalizing and often offensive (racist) cultural stereotypes. I won’t go into it here, but watch an episode and you’ll see. It’s impossible not to cringe at least once very three minutes.

Last fall, though, whenever I was around and it happened to be on, I couldn’t help myself. Like being hypnotized, almost. The feeling I got from watching it was (astonishingly) GENUINE ENJOYMENT.

This doesn’t directly have anything to do with Muslims—though a few appear on the show, and some of the actors are Muslim—but rather people who look like they could be. Or, religion totally aside, just people who don’t look white-bread American!

Being of South Asian descent, I don’t generally get to see a lot of people who look like me on TV. And until I stumbled on the show Outsourced, I didn’t realize how important that representation really is. Before its premiere, I’d never seen a show (on prime time television, no less!) displaying such a very high concentration of Desi people; it made for a fantastically pleasant surprise.

I can, of course, take the initiative myself to find appropriate media representations. I can do research and read books written by people like me, listen to music produced by people like me, watch shows and movies portraying people like me. (Another TV show that’s far superior in quality but more of an effort to watch is Little Mosque on the Prairie.) But there’s NOTHING like seeing yourself represented on something so now-antiquated as live television, smack-dab in the hot middle of popular culture.

Sometimes I worry about the potential for Outsourced—and viral YouTube videos like “Club Can’t Handle Me (Indian Style)”—to send the wrong messages about Indian (or any group of) people, especially when accessed by much larger masses of the population. Artists with wider audiences most certainly bear a greater responsibility to represent their identities well… but sometimes the representation alone is enough.

I haven’t seen much of the show since it got moved from the spot directly after The Office. If I’m ever in the same room as that catchy theme song, though, I guarantee you it’ll have me hooked.